For initiating your business in Korea, Naver and Kakao are now critical. They provide all the services necessary for a population that is digitally literate with a near 100 percent internet penetration rate.
With so much information available in the digital world, convenience has become the key word for Koreans. Naver and Kakao, being the internet giants they are, have become the go-to platforms for both sellers and buyers. They cover crucial services which comprise the whole customer journey including but not limited to brand awareness, online marketplace, and simple payment methods. This report provides the key information you need to leverage Naver and Kakao's e-commerce space and broaden your customer reach.