Luxury Consumer Research Report

Luxury consumption grew in South Korea in 2021. We saw significant changes in trends and consumer behaviors which shifted the touchpoints, and the way consumers were purchasing luxury goods.
Asiance’s Luxury Consumer Research Report is an exclusive study that highlights changes and analyzes Korean luxury consumer behavior in 2021 in South Korea and emerging trends that impacted the digital luxury scene.

Report

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70 pages

Presentation

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45min report content presentation
& 15min Q & A

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Report Objectives

  • Focuses on trends and purchasing behavior of Korean luxury consumers in 2021
  • Provides insights through exclusive research conducted on 1000 Korean luxury consumers​
  • Analyzes the 3 clusters of different luxury consumers identified and their consumption behaviors during the stages of Pre-Purchase, Purchase and Post-Purchase.
  • Frugal Shopper
  • VIP Shopper
  • Trend Shopper

is this you?

  • You want to understand how Koreans consume luxury goods
  • You want to know how Korean luxury consumers distinguish from each other
  • You are working in the luxury business either as a brand or luxury seller

Report Breakdown

Features

Introduction​

Persona Clusters

Luxury Consumption Behavior

Pre-Purchase: How do Korean consumers research before a purchase?

Purchase: How do Korean consumers purchase luxury goods?

Online-Purchase: What online sales channels do Korean consumers use to purchase luxury goods?

Post-Purchase: How do Korean consumers react to brand contents?

Takeaways

References

Add-on Service

Presentation of the research report and Q&A session

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