Pop-up Strategies in Luxury Report

Korean consumer behavior has shifted significantly towards a seamless integration of offline and online channels, with online shopping gaining prominence due to its convenience, leading to a decline in brick-and-mortar stores. However, offline spaces still hold a vital role in offering a unique brand experience that online platforms cannot replicate. Particularly, among the younger generation, pop-up stores have become popular, with approximately 92% of Korean Gen Zs having visited such spaces.
 
Now, more than ever, it is crucial to utilize physical spaces not just as locations for exchanging goods but as spaces to provide consumers with unique, exclusive experiences and services that elevate brand awareness and reputation.


Asiance’s report on pop-up strategies in luxury gives exclusive insights and workable knowledge for businesses willing to create pop-up events.

Report

keypoint icon

~100 pages

Buy the report arrow icon
pc img

Report Objectives


  • Explain the importance of pop-up event strategies for brands seeking to expand their performances on the Korean market

  • Give an overview of the current trends by drawing examples from multiple case studies

  • Provide brands with actionable insights to create successfully their own pop-up by analyzing the customer journey’s key stages (Awareness, Experience, Sharing)

is this you?

  • You want to understand pop-up strategies in luxury
  • You want to learn from best practices to create a successful pop-up event for your brand
  • You are working in the luxury business either as a brand or luxury seller

Report Breakdown

The structure of the report will follow the flow of customer journeys in pop-up events, covering the key stages: Awareness, Experience, and Sharing.

1. AWARENESS

Consumers become aware of a brand's pop-up event and want to be a part of it.
Questions covered
  • Through what means will consumers find out about our pop-up event?
  • Do we need a reservation system for our pop-up event, and if so, how do we build it?

2. EXPERIENCE

Consumers experience a brand's message and values while enjoying the content offered at pop-up events.
Questions covered
  • In which location(s) and for how long should I run pop-up events?
  • What content will we include in our pop-up event?

3. SHARING

Consumers post about their experiences at pop-up events on social media and share their thoughts.
Questions covered
  • Which pop-up event gets more posts?
  • What factors do consumers mention the most?
  • What hashtags will consumers use?

1. AWARENESS

Consumers become aware of a brand's pop-up event and want to be a part of it.
Questions covered
  • Through what means will consumers find out about our pop-up event?
  • Do we need a reservation system for our pop-up event, and if so, how do we build it?

2. EXPERIENCE

Consumers experience a brand's message and values while enjoying the content offered at pop-up events.
Questions covered
  • In which location(s) and for how long should I run pop-up events?
  • What content will we include in our pop-up event?

3. SHARING

Consumers post about their experiences at pop-up events on social media and share their thoughts.
Questions covered
  • Which pop-up event gets more posts?
  • What factors do consumers mention the most?
  • What hashtags will consumers use?

Buy the report

Pop-up Strategies in Luxury Report
  • Price: 5,000,000 KRW (excluding VAT)
  • Delivery time: 1 business day

    I agree to the terms of use and privacy policy and have taken note of my privacy rights.

    * Since this report is final, we do not accept refunds or exchanges after the purchase unless the report is defective upon our confirmation.

    Reach out to dsi@asiance.com for any inquiries

    상호명: 아지앙스코리아 주식회사 | 대표자명: 김보선, MOUROUX OLIVIER FRANCK AUGUSTE | 사업자등록번호: 104-81-89266
    사업장 주소: 서울특별시 중구 정동길 33, 4층 (정동, 신아기념관) | 유선번호: 02-775-0764 | 통신판매업 신고번호: 2016-서울중구-1450