This consultancy service is fit for brands who would like to enter the Korean market, or who have already entered the Korean market and would like to expand. It helps to identify the brand fit in the Korean Ecosystem & understand Korean Consumers in order to grow your brand in Korea.
Market Consumer Analysis
main process
prerequisites
- Define goal: entry or expansion
- Define areas of research (keyword searches, e-commerce landscape, trends)
- Define timeframe
key questions
- What are the competitors’ activities in digital areas?
- What are consumers looking for and how do they look for the products?
- Are there any patterns and observations regarding trends and performance?
- What do the insights entail for our own brand’s strategy?
strategy
- Considering the insights, what recommendations does the brand need to implement?
- What are the quick wins and long-term strategies to stay competitive in the market?
Methodologies
- Online Surveyof general customers about relevant market
- Trend analysisof brand’s relevant product and/or market
- Case Studiesof success cases, or major campaigns of relevant market
- Competitor Analysislooking at success points, best practices, imrpovements
- Focus Group /
In-depth Interviewof customers in relevant market - Data Analysison gathered raw data and providing recommendation & strategy
- Assessment Matrixof e-commerce channels (e.g. sales, procedure, fees, etc.)
- Desk Research / Benchmarkingon latest trends and industry news
Asiance
Asiance
consulting components
Keyword Searches on Naver
E-Commerce Status Before & During Covid
E-Commerce Market Share
(example) Search Volume of Heating Products on Naver Shopping
Report Features
Introduction
Market, consumer, and trend overview
Insights and information are done through desk research. However, quantitative or qualitative research of a specific target group is offered depending on the needs of the brand.
Korean Digital Landscape Overview
E-Commerce Channels
Key figures & data on brand or brand product
Keyword search data on brand or brand product
A potential customer journey
Recommendation & Strategy
Conclusion
How can we help
Privacy policy
Last Updated: August 18, 2022
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Asiance Co. Ltd.
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+82(0)2775-0764
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info@asiance.com