Market Consumer Analysis

This consultancy service is fit for brands who would like to enter the Korean market, or who have already entered the Korean market and would like to expand. It helps to identify the brand fit in the Korean Ecosystem & understand Korean Consumers in order to grow your brand in Korea.

main process

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prerequisites

  • Define goal: entry or expansion
  • Define areas of research (keyword searches, e-commerce landscape, trends)
  • Define timeframe

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key questions

  • What are the competitors’ activities in digital areas?
  • What are consumers looking for and how do they look for the products?
  • Are there any patterns and observations regarding trends and performance?
  • What do the insights entail for our own brand’s strategy?

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strategy

  • Considering the insights, what recommendations does the brand need to implement?
  • What are the quick wins and long-term strategies to stay competitive in the market?

Methodologies

  • Online Surveyof general customers about relevant market
  • Trend analysisof brand’s relevant product and/or market
  • Case Studiesof success cases, or major campaigns of relevant market
  • Competitor Analysislooking at success points, best practices, imrpovements
  • Focus Group /
    In-depth Interviewof customers in relevant market
  • Data Analysison gathered raw data and providing recommendation & strategy
  • Assessment Matrixof e-commerce channels (e.g. sales, procedure, fees, etc.)
  • Desk Research / Benchmarkingon latest trends and industry news
Asiance

Online Survey

of general customers about relevant market

Trend analysis

of brand’s relevant product and/or market

Case Studies

of success cases, or major campaigns of relevant market

Competitor Analysis

looking at success points, best practices, imrpovements

Focus Group /
In-depth Interview

of customers in relevant market

Data Analysis

on gathered raw data and providing recommendation & strategy

Assessment Matrix

of e-commerce channels (e.g. sales, procedure, fees, etc.)

Desk Research / Benchmarking

on latest trends and industry news

Asiance

consulting components

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Keyword Searches on Naver

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E-Commerce Status Before & During Covid

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E-Commerce Market Share

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(example) Search Volume of Heating Products on Naver Shopping

Report Features

Introduction​

Market, consumer, and trend overview

Insights and information are done through desk research. However, quantitative or qualitative research of a specific target group is offered depending on the needs of the brand.

Korean Digital Landscape Overview

E-Commerce Channels

Key figures & data on brand or brand product

Keyword search data on brand or brand product

A potential customer journey

Recommendation & Strategy

Conclusion

How can we help

    Which service would you like to know more about?

    Korea Digital Ecosystem Services

    East Asia Digital Ecosystem Services

    Insight Report Services

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