Competitive Intelligence

This consultancy service is fit for brands who would like to enter the Korean market, or who have already entered the Korean market and would like to expand. It helps to identify the brand fit in the Korean Ecosystem & understand Korean Consumers in order to grow your brand in Korea.

Main Process

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prerequisites

  • Define competitors
  • Define areas of research (activities on social media, local campaigns, influencers)
  • Define timeframe

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key questions

  • What are competitors’ activities in digital areas?
  • How well do they perform and what are success cases?
  • Are there any patterns and observations regarding trends and performance?
  • What do the insights entail for our own brand’s strategy?

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strategy

  • Considering the insights, what recommendations does the brand need to implement?
  • What are the quick wins and long-term strategies to stay competitive in the market?

Methodologies

  • Trend Analysisof competitor’s key activities and campaigns
  • Case Studiesof competitor’s key activities and campaigns
  • Competitor Analysisof competitor’s key activities and campaigns
  • Assessment Matrixof competition’s activities
  • Desk Research / Benchmarkingon latest trends and industry news
  • Data Crawlingof social activities
Asiance

Trend Analysis

of competitor’s key activities and campaigns

Case Studies

of competitor’s key activities and campaigns

Competitor Analysis

of competitor’s key activities and campaigns

Assessment Matrix

of competition’s activities

Desk Research / Benchmarking

on latest trends and industry news

Data Crawling

of social activities

Asiance

consulting components

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Competitor Overview/Type

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Key Campaign Trends by Competitors in Q1-2

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Local Channels

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Brand Status on Naver

Report Features

Introduction​

Market and Trends Insights

Competitive Analysis

Competitive Overview

Observations and Recommendations

Brand Intelligence (selected list of competitors)

Conclusion

Appendix

Research Methodologies and Rationale

Competitor Data

How can we help

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