This consultancy service is fit for brands who would like to enter the Korean market, or who have already entered the Korean market and would like to expand. It helps to identify the brand fit in the Korean Ecosystem & understand Korean Consumers in order to grow your brand in Korea.
Competitive Intelligence
Main Process
prerequisites
- Define competitors
- Define areas of research (activities on social media, local campaigns, influencers)
- Define timeframe
key questions
- What are competitors’ activities in digital areas?
- How well do they perform and what are success cases?
- Are there any patterns and observations regarding trends and performance?
- What do the insights entail for our own brand’s strategy?
strategy
- Considering the insights, what recommendations does the brand need to implement?
- What are the quick wins and long-term strategies to stay competitive in the market?
Methodologies
- Trend Analysisof competitor’s key activities and campaigns
- Case Studiesof competitor’s key activities and campaigns
- Competitor Analysisof competitor’s key activities and campaigns
- Assessment Matrixof competition’s activities
- Desk Research / Benchmarkingon latest trends and industry news
- Data Crawlingof social activities
Asiance
Asiance
consulting components
Competitor Overview/Type
Key Campaign Trends by Competitors in Q1-2
Local Channels
Brand Status on Naver
Report Features
Introduction
Market and Trends Insights
Competitive Analysis
Competitive Overview
Observations and Recommendations
Brand Intelligence (selected list of competitors)
Conclusion
Appendix
Research Methodologies and Rationale
Competitor Data
How can we help
Privacy policy
Last Updated: August 18, 2022
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