This consultancy service is for brands who are planning to enter the Korean market or expanding their settled business in Korea. It aims to identify the brand's fit in the Korean ecosystem and understand Korean consumers in order to grow the brand in Korea.
UIUX Optimization
main process
prerequisites
- Define areas of analysis (current status, desired and expected goals)
- Define legal requirements/components (e.g. terms and conditions, product information)
- Define the scope of works, timeframe (SEO or marketing activities can be included)
key questions
- What is the current IT architecture (CMS/development language/commerce cloud/oms system)?
- What kind of local services(e.g. Kakao, Naver) planning to implement?
- Which external marketplaces (Naver Shopping/Kakao Shop or Gift) to open in the future?
strategy
- Strategies and analysis of messages that brands want to convey in the Korean market
- Proposal of an efficient and familiar UI/UX structure to Korean users
- Optimized strategy composition by comparing and analyzing the differences between brand value and specificity of the Korean market
- Compare current brand platforms with Korean trends and requirements (e.g.UX/UI, legal compliance, promotional communication)
METHODOLOGIES
- Best cases in competitors of brand’s relevant product and/or market
- Legal requirements
- Gap analysis
- Recommendation:
Must-haves / Nice to haves - Key features/trends in Korea
- Customer journey from Korean customers’ perspectives
- Analysis of the current UI/UX (website)
- Understanding of
the brand equity
Asiance
Asiance
consulting components
PDP-Product Information Provision by Law
Payment Gateway
Implementation
Recommendation Checklist
Membership
Report Features
Introduction
Gap Analysis
AS-IS Analysis
Comparison with Competitors in Korea
Marketing Activities
Korea Legal Compliances
Recommendation
Must haves, Good to haves
Initial Guidance for Implementation
Conclusion
How can we help
Privacy policy
Last Updated: August 18, 2022
INTRODUCTION
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CONTACT US
If you have questions or comments about this Privacy Policy, please contact us at:
Asiance Co. Ltd.
4F, Shin-A memorial building,
33 Jeongdong-gil, Jung-gu,
+82(0)2775-0764
Seoul, Korea
info@asiance.com