UIUX Optimization

This consultancy service is for brands who are planning to enter the Korean market or expanding their settled business in Korea. It aims to identify the brand's fit in the Korean ecosystem and understand Korean consumers in order to grow the brand in Korea.

main process

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prerequisites

  • Define areas of analysis (current status, desired and expected goals)
  • Define legal requirements/components (e.g. terms and conditions, product information)
  • Define the scope of works, timeframe (SEO or marketing activities can be included)

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key questions

  • What is the current IT architecture (CMS/development language/commerce cloud/oms system)?
  • What kind of local services(e.g. Kakao, Naver) planning to implement?
  • Which external marketplaces (Naver Shopping/Kakao Shop or Gift) to open in the future?

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strategy

  • Strategies and analysis of messages that brands want to convey in the Korean market
  • Proposal of an efficient and familiar UI/UX structure to Korean users
  • Optimized strategy composition by comparing and analyzing the differences between brand value and specificity of the Korean market
  • Compare current brand platforms with Korean trends and requirements (e.g.UX/UI, legal compliance, promotional communication)

METHODOLOGIES

  • Best cases in competitors of brand’s relevant product and/or market
  • Legal requirements
  • Gap analysis
  • Recommendation:
    Must-haves / Nice to haves
  • Key features/trends in Korea
  • Customer journey from Korean customers’ perspectives
  • Analysis of the current UI/UX (website)
  • Understanding of
    the brand equity
Asiance

Best cases in competitors of brand’s relevant product and/or market

Legal requirements

Gap analysis

Recommendation:
Must-haves / Nice to haves

Key features/trends in Korea

Customer journey from Korean customers’ perspectives

Analysis of the current UI/UX (website)

Understanding of
the brand equity

Asiance

consulting components

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PDP-Product Information Provision by Law

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Payment Gateway
Implementation

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Recommendation Checklist

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Membership

Report Features

Introduction

Gap Analysis

AS-IS Analysis

Comparison with Competitors in Korea

Marketing Activities

Korea Legal Compliances

Recommendation

Must haves, Good to haves

Initial Guidance for Implementation

Conclusion

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