Understanding and Localizing in the Korean Digital Ecosystem

The digital marketing industry has become increasingly significant with South Korea being one of the key markets for many global brands. The research studies 'Understanding the Korean Ecosystem' and 'Localizing in the Korean Ecosystem' are designed to help companies to understand the digital situations in Korea for decision-making purposes. Therefore, they provide an understanding on South Korea's digital ecosystem and how to localize e-commerce. The deliverables provide insights through data and best practice cases in Korea.
Below are the two research subjects:

understanding the Korean
Digital Ecosystem

report

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90 pages

Presentation

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45min report content presentation &
15 min Q & A

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Report Key features

  • Focuses on the Korean digital ecosystem​: consumers, digital platforms, digital media, and e-commerce
  • Offers insights through case studies in Korea​
  • Provides key takeaways on how to adapt to the Korean digital market as a brand and properly maintain the relationship with customers

is this you?

  • You would like to get an in-depth understanding about the Korean digital ecosystem
  • You want to understand the Korean consumers, how they purchase and consume in the local digital ecosystem
  • You want to even out the understanding between company’s stakeholders about digital Korea for better decision-making
  • You want the latest data, insights and best cases in the Korean market

Report Table of Contents

Introduction​: Korea’s own features compared to global market and basic figures

Korean Consumers

How do Korean consumers research before a purchase?

Local Giants

Naver’s ecosystem and comparison between Naver and Google

Kakao’s ecosystem and the importance of KakaoTalk Channel for brands

Digital Media and Social Platforms

Overview of social media ranking in Korea with importance of influencers & video platforms

E-Commerce

Brief history of e-commerce in Korea with basic figures and consumption trends in 2020

Major e-commerce platforms’ figures and features with trends and considerations for brands

Considerations and legal compliances for running brand owned e-commerce

Digital Marketing Campaign Cases

Brief analysis of specific content marketing cases in Korea

Conclusion: Key takeaways that brands should understand to adapt to Korean market

Add-on Service

Presentation of the research report and Q&A session

Localizing in the Korean Digital Ecosystem

Report

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130 pages

Presentation

keypoint icon

45mins report content presentation &
15mins Q & A

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Report Key features

  • Focuses on the Korean digital ecosystem: e-commerce legal compliance, e-commerce localizing system, kakao integrated service, search engine & trends
  • Offers instructional information and insights through case studies to give brands a guide of must-dos and best practices
  • Provides best practices to localize the e-commerce platform in Korea

is this you?

  • You would like to get an in-depth comprehension on localizing in the Korean digital ecosystem
  • You want to understand the Korean e-commerce ecosystem, local solutions and requirements
  • You want to even out the understanding between company’s stakeholders about digital Korea for better decision-making
  • You want the latest data, insights and best cases in the Korean market

Report Breakdown

Report Table of Contents

Introduction​

E-commerce Legal Compliance

Research on how to store, use and delete transaction data based on Korean e-commerce law purchase

Research on how to collect, use, and delete user data based on Korean Privacy Policy

E-commerce Localizing System

KCP payment system information

Overview of simple payment trend and solution providers (Kakao Pay, Naver Pay, Payco)

Integrated payment solutions introduction (Payletter)

Overview of local CMS and 3PL solutions with a brief comparison of their characteristics and features

Kakao Integrated Services

Kakao services introduction and implementation information (Kakao Login, Kakao Sync, AlimTalk) and case studies (Kakao Sync and Chatbot)

Search Engine Providers and Related Trends

Search engine trend and solutions research

Major e-commerce platforms’ figures and features with trends and considerations for brands

A/B testing service providers research

Conclusion

Add-on Service

Presentation of the research report and Q&A session

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