The digital marketing industry has become increasingly significant with South Korea being one of the key markets for many global brands. The research studies 'Understanding the Korean Ecosystem' and 'Localizing in the Korean Ecosystem' are designed to help companies to understand the digital situations in Korea for decision-making purposes. Therefore, they provide an understanding on South Korea's digital ecosystem and how to localize e-commerce. The deliverables provide insights through data and best practice cases in Korea.
Below are the two research subjects: